Welcome is Bologna

Bologna Welcome Card

The sale of Bologna Welcome Card EASY and PLUS is suspended to a date to be assigned, due to COVID-19 situation.

Bologna Welcome Card is the tourist card that helps you discover what’s best in the city easily and cost effectively.

Choose the version that most suits your needs, buy it on-line or at tourist info points and start your experience.

Bologna Welcome Card EASY: € 25

  • Entry ticket to the Musei Civici permanent collections: Museo Archeologico, Museo Medievale, Museo del Patrimonio Industriale, Museo del Risorgimento, Collezioni Comunali d’Arte, Museo della Tappezzeria*, MAMbo – Museo d’arte contemporanea, Museo Internazionale and Biblioteca della Musica, Museo Morandi;
  • Entry ticket to Museo della Storia di Bologna in Palazzo Pepoli,  Collezione Tagliavini in San Colombano, Palazzo Fava** and the Church of Santa Maria della Vita with the Compianto sculpture by Niccolò dall’Arca;
  • Entry ticket to the Pinacoteca Nazionale di Bologna;
  • Discover Bologna, guided walking tours of the city centre leaving every day from Bologna Welcome
  • Access to the Asinelli tower, one of the city’s symbols
*Temporarily closed for maintenance.
**In the event of temporary exhibitions, 50% reduction on the full price. The building will be closed until March 12th with reopening on March 13th for a new exhibition set-up.

Bologna Welcome Card PLUS : € 40

  • All of the services included in the Bologna Welcome Card EASY [see above]


  • Access to the Panoramic terrace of the Basilica of San Petronio
  • Guided tour on the City Red Bus, an open-top tourist bus
  • San Luca Express, guided tour aboard the train connecting Bologna's historic city centre with the charming Basilica of San Luca
  • San Luca Sky Experience, access to the sanctuary’s dome terrace
  • Access to the Conserva di Valverde, an underground cistern dating back to the Renaissance period

What are the advantages?

The more you experience, the more you save!
Save up to € 53 with Bologna Welcome Card EASY.
Save up to € 78 with Bologna Welcome Card PLUS.

How do Bologna Welcome Cards work?

No booking required to take advantage of the services included. Check the opening times, get there slightly early and show your Bologna Welcome Card to the staff.

If you purchased the card online but wish to have one in physical form, you can ask for it at tourist info points with an extra cost of € 5.

We’d like to remind you that you can only use the Card once per service and that it will remain valid until all services have run out and for a year after its activation.

Check the opening times of the museums included
Check the starting times of the Discover Bologna guided tours
Check the opening times of the Torre Asinelli
Check the schedule of the City Red Bus and San Luca Express services
Check the  opening times of San Petronio’s terrace and San Luca’s dome
Find out the list of all the benefits and discounts reserved to BW card holders: current offers and affiliated dealers