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The very heart of Italy

The real Italy from the heart of Italy: the art, the gastronomic culture, the motors of Emilia Romagna.

Music and images bonded together with the sound of a heartbeat are the fil rouge of the new Bologna and Modena destination video, created by Bologna Welcome with the technical collaboration of Wild Lab Multimedia.

An emotional journey through the excellences of the territory of Bologna and Modena, from the Basilica of San Petronio in Piazza Maggiore to the Duomo of Modena in Piazza Grande, along with FICO / Eataly World factories to the traditional artisanal shops: it’s from the artisans’ hands where the famous musical instruments take shape. The same instruments that made Bologna a UNESCO Creative City of Music. The attention is captured by the roar of a Lamborghini engine, driving at full speed through the vineyards on the Bologna hills, and balsamic vinegar productions, together with a Maserati, a Ducati motorbike and the famous Ferrari prancing horse. The video ends with the natural wonders of the destination: the Suviana Lake, the ski runs of the Apennines and the mountain bike tracks of the hills. A new destination is waiting for you.

Special thanks to:

Opificio Golinelli

Galleria Estensi - On concession of the Ministero per i Beni e le Attività Culturali

Istituzione Bologna Musei | Casa Morandi

Istituzione Bologna Musei | Museo Civico Archeologico di Bologna

Biblioteca Sala Borsa

FICO Eataly World 

Hombre Srl

Genus Bononiae. Museums in the city | San Colombano. Collezione Tagliavini

Collegium Musicum

Restaurant "L'erba del Re"

Palazzo Ducale - Comune di Sassuolo

Cantina Marchesi di Ravarino 

Automobili Lamborghini S.p.A

Museo del Balsamico Tradizionale di Spilamberto

Maserati S.p.A.

Ducati Motor Holding S.p.A

International Autodrome Enzo e Dino Ferrari

Museum Enzo Ferrari

Centro velico di Suviana


Flygang di Molinella 


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