Beautiful Gallery XXL for Grand Tour Italia

A space of over 3,000 square meters, featuring more than 20 immersive, interactive, and surprising rooms, where every corner is designed to amaze and offer a unique experience.

XXL is an extensive experience that completes the transition from a “selfie museum” to an experiential creative space designed for young adults and families.

A journey that brings together the best of the Beautiful Gallery from past editions and introduces new settings waiting to be explored, in an atmosphere of constant fun and interaction—with the installations and with other visitors. Each room tells a different story: surprising installations and interactive experiences alternate in a unique rainbow of colors and a whirlwind of purposeful fun.

The exhibition is located within Grand Tour Italia, a context that enriches the overall experience by offering visitors the chance to continue their day among food, activities, entertainment, and conviviality.