It was founded in Bologna by Alfieri Maserati on 1 December 1914 and established as a mechanical workshop named ‘Officine Alfieri Maserati’. In 1926 Maserati was transformed from a workshop, modifying or developing the vehicles of other companies, into a company designing, building and selling its own.
The Maserati brothers adopted the symbol of the Trident, created by the artist of the family Mario Maserati and inspired by the famous statue of Neptune in Bologna, and made it the logo synthesising the new company in a single image. At the end of the 1930s, following the acquisition of the company by Adolfo Orsi, a businessman from Modena, Maserati moved to Modena to the current site in Viale Ciro Menotti. Maserati has been part of the Fiat Group – now FCA – since 2005 and is a prestigious brand in the sector of sports and luxury saloon cars. It can be found in more than 60 countries, where it continues to bear witness to Italian sophistication, elegance and style around the world.
Today the factory in Viale Ciro Menotti, Modena, the Maserati Avv. Giovanni Agnelli Plant, inaugurated on 30 January 2013 in Grugliasco and the Mirafiori Plant inaugurated in 2016, are able to guarantee the highest technical and quality standards.
2014 was a very special year for Maserati as the company celebrated its centennial and, with 36,500 units delivered, a record number of vehicles sold.
Telephone: +39059 590511
The Maserati showroom, inside the factory, is open to the public with free admission from Monday to Friday, 9.00 to 17.00, excluding public holidays and the month of August.