Press release - One year of touristic promotion for Bologna Destination
Bologna, July 5th 2016 - Bologna Welcome, the Bologna official Visitors and Convention Bureau, presents the publication Bologna Welcome 2015-2016 – First Year of Activity, to detail the actions carried out by Bologna Welcome S.r.l. from april 2051 to april 2016.
2015 has been crucial for tourism: in Bologna the number of arriving visitors and touristic presences has increased, both at the national and the international level. At a national level, the ISTAT 2015 data show a growth of 2,7%, with a further +3,2% only for international tourists. Hotel nights grow for a total of 1,9%.
According to the data published by the Metropolitan City, Bologna in 2015 has seen a growth of 4,2% of arrivals. This number confirms a trend: in the last 5 years tourists have increased of 22,1% (+35% of international visitors) while presences have increased of 11,1% (+23% of international presences). Especially during the months characterised by leisure tourism (june - september) in the last 5 years the international visitors have incresed of more than 50%.
These data are particularly positive if compared to 2014, a year in which many important international events had been organized. Exhibitions such as "The girl with the pearl earring", with its 342.626 visitors and EMA - the biennal fair or Lineapelle had attracted visitors to the city.
All the strategic actions detailed in the book have been carried out as agreed within the Project for management and territorial marketing of Bologna destination, for which Bologna Welcome works as awarded by the call for the touristic promotion of Bologna held by the Municipality Administration.