Welcome is Bologna

Barbie. The Icon

From: 18/05/2016 - To: 2/10/2016

Palazzo Albergati Via Saragozza, 28 - Bologna

Phone +39 051 0301015

Date of last update: 21/07/2016, 11:20

Her full name is Barbara Millicent Roberts, yet for everybody she is just Barbie. This world icon - friend and invaluable toy for generations of young girls, is now in Bologna at Palazzo Albergati, from May 18th to October 2nd, 2016.
The exhibition Barbie. The Icon - curated by Massimiliano Capella, is the widest retrospective dedicated to the Barbie doll, telling her story and changes during the years, always keeping the pace with the times.

Divided into seven sections, the exhibition Barbie. The Icon  features 531 Barbie coming from all over the world. More than half century has been embodied in the manifold models on show: the Barbie dolls dressed in the world countries’ traditional costumes or those commemorating the most important moments in contemporary history; the dolls dressed by some of the greatest fashion designers; those representing Hollywood divas (Elizabeth Taylor, Audrey Hepburn,Grace Kelly, Marilyn Monroe), legendary historical figures (Cleopatra, Elizabeth I, Catherine de’ Medici, Madame Pompadour), or the Barbie wearing outfits reproducing famous paintings.
Bologna exhibition has been enriched with new loans too, from precious Sixties Vintage models to the Silkstone Barbie Dolls fashion.

Produced by Arthemisia Group and 24ORE Cultura – Gruppo 24 ORE, and in collaboration with Mattel, the exhibition has been designed to offer different perspectives on Barbie. Detailed historical and cultural facts will guide adults, while interactive games and other engaging activities will help children learn all about Barbie.

Barbie. The Icon tells the incredible story of a doll that has interpreted the aesthetic and cultural transformations of society over more than half a century of history. However, unlike other contemporary legends, worn out by the passing of time, the Barbie doll has had the privilege of being timeless, crossing eras and distant lands, representing over 50 different nationalities, thus reinforcing her identity as a reflection of the global imaginary.

Since 9 March 1959, the day Barbie was first introduced at the New York International Toy Fair, she has had hundreds of careers. She has been to the moon, served as a UNICEF Ambassador, worn 1 billion outfits equal to 980 million metres of fabric. But most importantly, Barbie has changed with the times – and this doesn’t mean just fads and fashions. She has always kept up with the world, becoming an absolute icon.

Further information and updates www.palazzoalbergati.com


  • From: 18/05/2016
  • To: 2/10/2016

Monday to Sunday 10am - 8pm (ticket office closes one hour before)
2 June + 15 August 2016 open 10am - 8pm

Full € 13,00 (audio-guide included)
Reduction € 11,00 (audio-guide included) over 65; visitors from 11 to under 18 years old; students under 26 ; soldiers; disabled people, journalists with regular professional card; employees of FS-Trenitalia.
Kids reduction € 5,00  children from 4 to under 11 years old
Special summer ticket for families: from July 20 to August 31 it is possible to by a special family pass costing € 22 instead of € 35,50 (€ 22 open ticket + online pre-sale charges). The ticket enables the entrance of two adults + a maximum of 3 children.

Other reductions are possible. Read more on the exhibition website (Italian)

Infoline and reservations +39 051 0301015 - www.ticket24ore.it/barbie

Barbie. The icon