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F/I - Nuova Oggettività e industria. Collection Regard | Foto di Hein Gorny

From: 3/10/2015 - To: 1/11/2015

Palazzo Pepoli. Museo della Storia di Bologna

via Castiglione 8 - 40124 Bologna (BO)

Phone +39 051 19936370

Reference maps: D-4

Date of last update: 03/11/2015, 08:38


Hein Gorny
Berlino, Germania


Genus Bononiae, Museo della Storia di Bologna
3 October - 1 November 2015


Products and Image Design 1920s-1930s in Germany - Hein Gorny was a much sought-after industrial and commercial photographer in Germany. Many of his industrial commissioners, such as Pelikan (producer of stationary, founded in 1839), Bahlsen (industrial biscuit bakery, founded in 1889) and Rogo (manufacturer of hosiery and nylons, founded in 1886), attached high value to modernity, aesthetics and design, not only in terms of their architecture, production structures and products, but also in terms of their visual representation.
Gorny’s imagery draws on the photographic tendencies propagated in association with the theories of the Bauhaus and the Deutscher Werkbund. As the precursor of the well-known Bauhaus, the latter had been promoting “the good form” in art, industry and craftsmanship since 1907 with a view to positive retroactive effects on the living environment. In 1929, the Werkbund introduced avant-garde photographic positions to the public in the broad travelling exhibition Film und Foto.
Whereas New Vision explored the outer limits of the visible with an experimental approach to light and materials, in New Objectivity the specific qualities innate to photography were considered essential to an objective representation of the world. Gorny managed to reconcile the qualities of both photographic approaches with the economic interests of his clients by toning down extreme perspectives and abstracted compositions and hence developing a commercial style.
What these new tendencies in photography had fostered – a new way of looking at and depicting the industrialized world – is shown most clearly in a number of experiments that he produced on his own or peripherally to commissions. Macro photographs and repeating, serial arrangements foregrounded the workmanship and form of the depicted items and at the same time created compositions verging on the abstract.




The exhibit by Hein Gorny is part of the theme section PRODUCTS of FOTO/INDUSTRIA 2015, the second Biennial promoted and organized by the MAST Foundation with the artistic direction of François Hébel. Fourteen exhibitions with free admission, dedicated to industrial photography, enterprise and work, and housed in prestigious locations of Bologna historical centre and at MAST. The exhibits are curated by Urs Stahel.


Further information and updates on www.fotoindustria.it

  • From: 3/10/2015
  • To: 1/11/2015

Tuesday to Sunday 10am - 7pm

Foto/Industria White Night: on Saturday, October 31st special opening until midnight

free admission to the exhibition